Natalie Smith, Senior Digital Marketing Manager
Northwestern University
(312) 610-6100
NCSA Marketing and Events
I joined NCSA in 2011 having never heard of the company before applying. My career goals back then were to eventually work in collegiate or professional sports. After working at NCSA for a short time, I became extremely passionate about their mission, and I realized my teammates were all as equally passionate as well. My original goals had changed from wanting to work for pro athletes who had already achieved their dreams to wanting to help high school student-athletes achieve their dreams of playing in college. And, although I don’t directly work with families, I feel I am contributing towards the company’s overall mission of changing lives every day…and that’s what motivates me every morning and makes me excited to come to work each day.
Originally from Wisconsin, I graduated from Cardinal Stritch University with a degree in Integrated Marketing Communication and started working at Harley-Davidson Motor Company in the Marketing department, focusing on women’s outreach. I then moved to Chicago to get my master’s in sports marketing at Northwestern University. Upon graduation, I started at NCSA in the college relations department. From there, I’ve held several titles and worked in various departments before landing the Marketing Project Manager title in 2018.
I currently live in Wauconda, IL with my husband and two daughters
